I’ve had a lot of people ask about the name “Leti.”

The surface-level answer is that Leti means happiness in Italian which, given my Swiss-Italian roots, tracks.

But the truth? The real story lives in a tiny village in the Swiss Alps.

Leticia Semadeni. Leti. She’s part godmother, part badass auntie, and 100% inspiration. She used to work in the corporate world. 

Around 60, she decided she wanted something more so she learned how to weave, bought herself a loom, and completely reinvented her life.

She’s wise, wildly independent, and cooler than most 30-year-olds I know.

When I visited her recently, she didn’t ask about what we do. She asked how the company was doing.

How are the people doing? How many were on the team? She wanted the real story…just like she always does.

Leti keeps me grounded in the work that matters.  Leti reminds me what this work is about: people, reinvention, and staying awake to the stuff that actually matters.

Not the Instagram version. Not the templated “we believe in people” culture deck. The real culture…the kind you earn by doing the hard stuff together.

Every team needs its own version of Leti.

That something (or someone) who reminds them why the hell they’re doing this in the first place.

So, here’s your nudge:

What’s your Leti?

What’s anchoring your team to the real?

Because at some point, the metrics will blur.

The strategy will change.

And the only thing that’ll keep your culture from flying off the rails is meaning.  

If this resonates…let’s talk,

Cristina “No Couch. Just Candor.” Filippo

P.S. Ever noticed the crown hidden in our logo? It’s tilted on purpose. 

Because no one’s perfect…and we all need help straightening our crown now and then.